Main Dashboard
When selecting your game in Stash Studio the first view that is presented is your main dashboard. Dashboard helps you understand your revenue, player purchase activity, account linking, and more at a glance. The dashboard is split into two main tabs Analytics and Operational overview.
Analytics tab
All time saved by using Stash
This number reflects the amount of money you’ve earned over traditional platforms that offer in-app purchases (IAPs). Because Stash charges less than these platforms, you retain more of the money from each purchase.
Avg revenue per paying user
This is the all-time average revenue per paying user. This metric depends on many factors such as purchase frequency, average order value, and user lifespans. To be included, users have to complete at least one purchase in your webshop. Use this value to better understand how much users spend, and to help gauge the overall effectiveness of your shop.
Gross Revenue
This chart breaks down different revenue metrics:
- The gross revenue, which is the total amount paid by users.
- The net revenue, which is the amount left after tax and payment processing fees.
- The net revenue that would have been obtained through traditional platforms like Google and Apple.
Average Order Value
This chart displays the average amount spent on each order or purchase. It also includes the total number of transactions on each day. Similar to the gross revenue chart, it compares the current value to the last value for the specified time period (either the last 7 or 28 days). Use this chart to better understand how much users spend per order over time.
The values displayed in this chart are often inversely proportional. For example, if the number of purchases goes up, the average order value goes down. This happens during events when you discount prices.
New Linked Accounts
This chart displays several things:
- The number of users that linked their accounts to your webshop.
- The number of users that made their first purchase (their account could have been linked on a previous day, not necessarily on the same day as the purchase).
- The number of returning users that made a purchase.
This chart helps you understand conversion (the number of users making their first purchase), and how many transactions are made by returning users. When you run promotions and other acquisition events, review these values to better understand the impact of these efforts.
Operations tab
Operations data includes transaction and outgoing events metrics. You can use this data help monitor the health of your integration. The visualizations are interactive, and you can specify timeframes for the data. You can also click individual elements to view more detailed information.
Transaction status
The Transaction graph provides a real-time view of all payment events in your webshop. Transactions are categorized into the following statuses:
| Status | Description |
|---|---|
| Succeeded | Successfully completed payments |
| Canceled | Transactions canceled by the developer |
| Requires Action | Payments requiring additional player actions (e.g., 3D Secure verification) |
| Requires Capture | Authorized payments that failed to complete (player was not charged) |
| Requires Payment Method | Transactions awaiting payment information |
| Unknown | Transactions that failed for unspecified reasons |
The graph displays the total number of transactions and the percentage breakdown by status. You can click on any status to view detailed event logs for transactions in that category.
Outgoing events
The Outgoing Events graph tracks webhooks and other external notifications. Use this visualization to monitor integration points between Stash and your infrastructure.
| Status | Description |
|---|---|
| Success | Percentage of events successfully delivered |
| Failed | Percentage of events that failed to deliver |
Click individual events to view detailed logs. This can help identify and troubleshoot integration issues or failed notifications.