Introduction

Studios are increasingly investing in web and direct channels to reduce platform dependency. Stash helps game studios distribute and monetize their games directly. Instead of relying entirely on third-party platforms and intermediaries, studios can use Stash to take greater ownership of how their games are sold, paid for, and delivered to players.

At its core, Stash is built around direct distribution. This means giving studios more control over payments, pricing, and player relationships, while reducing the operational complexity that typically comes with running those systems at scale. Stash handles the heavy lifting behind the scenes so partners can focus on building great games and growing their business.

Product Suite

Stash offers a set of products designed to support direct distribution for game studios. Each product addresses a different part of the player journey, from payments to commerce to distribution, and can be used independently depending on a studio’s needs. While the products are modular, they are designed to work together as part of a single ecosystem. This allows partners to adopt Stash incrementally, without committing to a fixed path or rigid architecture.

Stash Pay

Stash Pay enables in-game payments through a checkout experience designed to be reliable, fast to integrate, and easy for players to use. It allows studios to process payments directly while Stash manages the operational complexity behind the scenes.

Who is it for

Stash Pay is designed for studios that want to monetize in-game purchases without building or maintaining their own payment infrastructure. It is commonly the first entry point into direct distribution, especially for teams focused on simplifying payments and compliance.

Player experience

From the player’s perspective, Stash Pay provides a smooth and familiar checkout experience. Payment options are presented based on location and context, helping players complete purchases with minimal friction.

Partner Experience

For partners, Stash Pay removes the need to manage payments, taxes, compliance, refunds, and disputes independently. By acting as the merchant of record, Stash allows studios to focus on their game and monetization strategy rather than payment operations.

Web Store

The Web Store allows studios to sell content and offers outside the game environment. It provides an additional direct channel where players can engage with a studio’s offerings beyond in-game purchases.

Why Studios Use a Web Store

A Web Store gives studios more flexibility around how and where they sell to players. It can support promotions, bundles, and offers that complement in-game monetization, while remaining fully under the studio’s control.

Player Engagement Outside the Game

By extending commerce beyond the game client, the Web Store creates opportunities for ongoing player engagement. Players can interact with offers, events, or content without needing to be actively in-game.

Launcher

Launcher enables studios to distribute games directly to players on desktop platforms. It supports direct distribution as part of the broader Stash ecosystem, helping studios reduce reliance on third-party platforms.

Role within the Stash ecosystem

Within the broader Stash ecosystem, Launcher complements payments and commerce by extending direct distribution beyond transactions. While Stash Pay and Web Store focus on monetization, Launcher focuses on how games are delivered and accessed by players.

Why it matters for studios

By owning distribution through Launcher, studios gain greater control over how their games reach players and how those players engage over time. Launcher integrates with Stash’s infrastructure and operational tooling, allowing studios to manage distribution without taking on additional platform complexity.