Web shop analytics

Stash provides a dashboard that helps you understand your revenue, player purchase activity, account linking, and more. This dashboard includes interactive charts, as well as clear values for understanding web shop activity.

All time saved by using Stash

This number reflects the amount of money you've earned over traditional platforms that offer in-app purchases (IAPs). Because Stash charges less than these platforms, you retain more of the money from each purchase.

Avg revenue per paying user

This is the all-time average revenue per paying user. This metric depends on many factors such as purchase frequency, average order value, and user lifespans. To be included, users have to complete at least one purchase in your web shop. Use this value to better understand how much users spend, and to help gauge the overall effectiveness of your shop.

Gross Revenue

This chart breaks down different revenue metrics:

• The gross revenue, which is the total amount paid by users.
• The net revenue, which is the amount left after tax and payment processing fees.
• The net revenue that would have been obtained through traditional platforms like Google and Apple.

Average Order Value

This chart displays the average amount spent on each order or purchase. It also includes the total number of transactions on each day. Similar to the gross revenue chart, it compares the current value to the last value for the specified time period (either the last 7 or 28 days). Use this chart to better understand how much users spend per order over time.

The values displayed in this chart are often inversely proportional. For example, if the number of purchases go up, you might see the average order value go down. This can happen during events when you discount prices.

New Linked Accounts

This chart displays several things:

• The number of users that linked their accounts to your web shop.
• The number of users that made their first purchase (their account could have been linked on a previous day, not necessarily on the same day as the purchase).
• The number of returning users that made a purchase.

This chart helps you understand conversion (the number of users making their first purchase), and how many transactions are made by returning users. When you run promotions and other acquisition events, review these values to better understand the impact of these efforts.